The Problem: 6 local bars and venues close every day in the United States.
Our Insight: Both Jameson and small-time artists need these local venues to survive.
What We Did: Created a national small-venue tour of musicians on the verge of hitting the mainstream, led by a PSA campaign featuring Anderson .Paak.
Bonus: a “dive bar” replica at ComplexCon for AP’s headline show
Copy and Photography: Drew Botcherby
Creative Direction: Rebecca Lysen
After we hung with AP at ComplexCon, we kicked off the 8-city tour with a block party in Miami. It was a good week.
Photography: Drew Botcherby
