The Brief: Steal all the attention at the World Volleyball Championship.
The Insight: Give everyone the chance to compete, not just the athletes (but also the athletes).
What We Did: Duck Hunt with volleyballs. We brought Asics and Gold Medalist Kerry Walsh Jennings to life with an 20-foot interactive touchscreen game.
Creative: Drew Botcherby + David Miller
Creative Direction: Dave Cuccinello + David Povill
Digital Creative Direction: Karan Dang
