The Brief: Bring rival college football fans together in a way only Chik-Fil-A can.
What We Did: To celebrate the deep south’s oldest rivalry (125 years), we created a one-of-a-kind Chick-fil-A in a small remote town on the state line. With a local population of just 2,000, over 4,000 Auburn and Georgia fans came together to watch the game over sandwiches and lemonade.
3 weeks later, a :60 version of this spot ran during the SEC Championship game between, you guessed it, Auburn & Georgia.
Copy: Drew Botcherby
Art Direction and Restaurant Design: Craig Bishop
