The Problem: Tequila marketing is stuck in the agave fields.
Our Insight: We have an opportunity to break the category stereotype with 21 Savage and fellow artists who are pushing boundaries through borderless creativity.
What We Did: Brought together American and Mexican perspectives on “being borderless” as international artists.
Copy and Photography: Drew Botcherby
Seher One Video Director: Drew Botcherby
Creative Director: Rebecca Lysen
Mexico City’s most prominent graffiti artist, Seher One, weighed in on what makes his hometown of Mexico City an international creative inspiration.
