A town divided by a rivalry and a state line.
The restaurant that brought them together.
2 states. 2 bitter rivals. 36.4M television viewers. 1 Rivalry Restaurant.
Introducing the world’s first restaurant designed to bring rival fans together.
To celebrate the deep south’s oldest rivalry (125 years), we created a one-of-a-kind Chick-fil-A in a remote town right on on the Alabama/Georgia state line. With a population of just over 2,000, over 4,000 Auburn and Georgia fans came together to watch the game and share some plates.
PRESS
Art Direction / Restaurant Design: Craig Bishop
Mascot Illustrations: Brian Allen
Copywriter: Drew Botcherby