CDMX is the cultural capital of Mexico.
So why is Tequila marketing still stuck in the Agave Fields?
We broke the category stereotype, bringing together American (21 Savage) and Mexican (Seher One)
perspectives on “being borderless” as international artists.
Mexico City’s most prominent street artist, Seher One, weighed in on what makes his hometown an international
creative inspiration.
21 Savage Film Copy and Photography: Drew Botcherby
Seher One Film, Director: Drew Botcherby
Creative Director: Rebecca Lysen
Head Strategist: Jason Rawlins
Agency: Night After Night Productions