Hennessy? Rémy?
Martell’s got something to say.
Remember when Atlanta meant nothing and ‘mumble rap’ was an insult?
Quavo knows that starting from the bottom is how you change the game.
We made our statement by focusing on his haters and our shared underdog journey to the top.
Leading up to Quavo visiting Cognac, France to receive his own barrel
from the world’s oldest cognac house.
To extend the campaign, we enlisted culinary underdogs Ghetto Gastro on their mission to “bring the Bronx to the world.”
Repositioning their family recipes as fine dining.
Copy and Photography: Drew Botcherby
Interview Scripts: Drew Botcherby
Creative Direction: Rebecca Lysen
Head Strategist: Jason Rawlins
Agency: Night After Night Productions