Performative corporate bullshit
just doing something nice for our queer creators
Remastering audio clips from Pride’s history - for Pride’s today.
We worked with the GLBT archive in SF to source powerful forgotten audio clips from the Pride movement’s history. Finding lost speeches, quotes, and audio moments that could still resonate today, in hopes of inspiring a new generation.
After some much-needed remastering from the JBL Pro Audio engineers, we seeded them to the LGBTQ+ community on TikTok that we already worked closely with.
Letting them interpret, give new context, and use the clips creatively to tell their own stories.
“I’ve had other opportunities to work with brands in the past but have always turned them down because I felt that it lacked authenticity and a message I was willing to share on my account. It was such a pleasure working with you all…” - Josie
Agency: Barbarian Group
Designer: Claudeland Louis
ECD: Jon Ong
Senior Strategist: Grace Freeman
Jr. Strategist: Ari Santana
Special thanks to the SF GLBT Archive.
“Thank you for making this project so enjoyable to work on! It was so nice to feel like you and your team were truly invested in my work. So often, especially as a queer artist, I feel tokenized however this felt like a truly genuine campaign run by genuine people :)” - Twink