If you don’t love it, you’ll lose it
Jameson and your favorite musician both got their big break in the same place - your neighborhood bar.
Too bad they’re all closing.
6 local bars and venues close every day in the United States.
We gave our support by creating a small-venue tour of independent musicians, kicked off by a PSA campaign featuring Anderson .Paak.
Bonus: a “dive bar” replica at ComplexCon for AP’s headline show. With some famous guest performances.
Starting the 8-city tour with a block party in Miami.
Copy and Photography: Drew Botcherby
Creative Direction: Rebecca Lysen
Agency: Night After Night Productions
