Less ‘Real Housewives', more ‘Soho House’

CATCH Restaurant needed a rebrand. Their image was based on celebrity regulars, but the celebrities had moved on.

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A new brand TOV and visual identity for the grand opening of CATCH at Aria in Vegas, prioritizing fashion and creativity over celebrity.

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Copy and Photography Direction: Drew Botcherby
Design: Craig Bishop
Creative Direction: Daniela Vojta and Susan Young 
Agency: McCann NY

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