The Brief: Announce the new “Chick-n-Minis” to the world (or the South, anyway).
The Insight: Red and white colors are a category norm, and scream “branded content” on broadcast and social media.
What We Did: Deleted red and white from our visual identity to bring these bite-sized biscuits to life in a more playful and bright world.
Copy: Drew Botcherby
Art Direction: Craig Bishop
