Turning a brand of product images
-> into your artsy friend’s feed
Bringing Gen-Z to the brand by letting our micro-creators choose their own favorite products, colors, and personal vision to share their real selves ft. JBL.
We followed trends, created our own, hosted design competitions, and racked up +200M views across TikTok and Instagram Reels.
Agency: Barbarian Group
Designer: Claudeland Louis
ECD: Jon Ong
Senior Strategist: Grace Freeman
Jr. Strategist: Ari Santana